Visualization of choice:
capturing value
Customers are willing to pay more for uniquely customised products that they help design themselves and that match their exact preferences. For brands this is a wonderful tool for product development and marketing and can help develop a much more innovative and consumer-centric system of continuous product improvement.
Complex configuration
The first level of this process is a simple layer added to a product experience, whereby a customer can see a virtual representation of standard product choices, such as colour. By having this visualization as an interactive 3D model, the commitment to the 'chosen' personalized product increases significantly.
The second level occurs when the number of options increases or the complexity of the options makes it difficult to visualize a product through conventional online tools. Configuration becomes a necessary part of the buying process. INDG's configuration experiences offer a unique solution based on 3D interactive product experience that allow, for the first time, a customer to see the result of making these various choices.
Mass customization
The final level is when a customer is able to configure a product beyond what can be offered in any standard retail environment. Customers are able to completely personalize a product through the configuration process by making multiple choices of colour, parts, decoration and accessories. This creates a truly unique customer product that falls outside the range of what can be manufactured in a standard manufacturing process.