The journey begins here...
The first part of the journey to develop a complete 3D approach begins with a rethinking of the opportunities to show products online. Imagine the efficiency and flexibility of 3D product photography and the creative power of 3D film and integrated animations. These high quality digital product assets allow brand manufacturers and retailers an opportunity to develop a completely new approach to product promotion and communications.
3D Photography
Online marketing is continuing to evolve. Not only do consumers demand more products images online, they also should be tailored to the needs of individual countries. 3D photography offers product manufacturers and retailers the opportunity to adopt both a new system of efficient product image production and a reinvigorated creative approach to online product promotion.
Beyond the efficiency of 3D photography, creative barriers can easily be pushed with digital product assets. Creative images that would require much longer lead-times in a traditional photographic environment can be crafted in a much simpler process that frees the creatives to do what they do best.
3D film & video
The next step in the digital asset journey is making powerful animated productions using the same 3D assets that were previously created for photography. Even simple animations can bring products to life to help tell a product's story in a way that can never be achieved by any other media.
Beyond this, special effects and live action shots can be combined to deliver cinema like sequences that can inspire and excite consumers. Video content can be used together with photography to create a consistent product and brand feel across all multimedia formats.