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Philips debuts virtual product showcase at RSNA 2013

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Digital Healthcare Experiences

3D-based virtual product showcases for Philips Healthcare

Digital transformation is a key strategic objective for Philips Healthcare, as iterated by its CEO Deborah DiSanzo at several recent public events. Combining this with innovative 3D technology enables digital healthcare experiences, a radically new way to provide in-depth product exploration. The RSNA 2013 event in Chicago is used as the launch pad to transform the way Philips Healthcare products are being showcased.

HEALTHCARE EXPERIENCES

INDG created digital experiences for a selected range of radiology products. Using INDG’s 3D master asset approach (more here) enables convincing and highly interactive product experiences across all touch points: at the RSNA event as well as online. While this prevents Philips having to ship over 100 tons of equipment to its RSNA booth, clients receive even better insights in its products.

Through interactive applications and videos, prospects can view products from all angles, highlight USPs and learn in more detail how Philips is transforming healthcare. For INDG this project is one of the first milestones in a set of new client assignments since the opening its New York office earlier in 2013, solidifying its base of operations in the US and readying INDG for further growth in 2014.

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