Ever since the late 1990s, business has come to expect the mobile channel to be of even greater importance as the fixed internet. And as smartphones are now adopted by a critical mass of mobile users in many countries, the potential of the mobile channel is more apparent than ever. Mobile offers a fully personalized experience that lets applications adapts to a specific user context (such are his location, device capabilities, social presence and contacts). Combining this with 24×7 availability, and instant ways for conversion, it is clear that there is no channel that offers a higher level of user engagement
The only challenge to date that kept business from actively using mobile, was the lack of technology and interface standards and the
accompanying high cost of ownership as a result of ongoing requests to support new devices, creation of mobile specific assets and support of a growing diversity of mobile operating systems.
With ‘engagement at scale’ as a core competence, INDG’s promise to major brands has been to deliver engaging brand or product experiences across a wide range of channels, touch points and geographies. As such INDG has become an expert in delivering an appealing and consistent experience across a wide range of technologies. In the past years INDG proved that its approach was easily extendible to the mobile world. This has already resulted in advanced mobile applications that enable new consumer engagement across all major mobile operating systems.