CUSTOMER NEED
Hunter Douglas, a worldwide manufacturer of window coverings and architectural products, has been a front runner in seizing digital marketing opportunities. In 2012, the company wanted to show shoppers how their room atmosphere is impacted by the various color schemes and opacities of its window coverings.
The aim was to create a future-proof tool that allows customers to explore the possibilities of Luxaflex® Duette® shades in different contexts. To visualize the unique value of its shades, consumers should be able to switch room types, color schemes, material opacities and the positioning options of the shades.
INDG APPROACH
With this in mind they asked Yourzine and INDG to create an inspirational tool to demonstrate the different options of the Luxaflex® Duette® Shades. INDG proposed to create a solution based on its Digital Engagement Suite, a framework designed to create engaging product experiences. Contrary to traditional agency work, this approach offers a long-term solution that enables brands to scale any digital experience across all relevant customer touch points.
In an intimate project of co-creation with a very short lead time, INDG delivered high quality 3D visualizations that are incorporated in the tool based on the product experience framework. With the implementation of Yourzine’s User Interface design, the INDG’s solution is ready for launch on web and mobile devices. The experience provides high quality visualizations and is scalable for planned expansion and use on all devices.
RESULTS
The application was recently launched in the United Kingdom, France, Belgium and the Netherlands and was very well received. This has lead Hunter Douglas to plans ahead for new extensions.
NEXT STEPS
In subsequent phases, Hunter Douglas aims to evolve INDG’s solution as a stepping stone to extend its international reach and cover a larger part of its product portfolio. In other words, a scalable and future-proof tool offers support for different locales and customer touch points and allows an easy way to continuously add new products and collections.
Credits:
Concept and UI design: Yourzine
Interaction design, (3D) visualizations and web development: INDG
