Home Related

Home Related
engagement at scale

Despite the incredible growth of online commerce, the Home Related sector is only just now exploring its full potential. Since customers select Home Related products based upon a unique combination of design, quality materials and functionality, brands are required to provide higher levels of engagement. Typically this is accompanied by high investments and a long time-to-market. Any solution that aims to exploit online opportunities should therefore be able to combine high levels of customer engagement with the means to efficiently scale this engagement across an ever-growing array of channels and touch points.

INDG is fundamentally changing the way Home Product brands operate online. Unique in INDG’s approach is that its suite of Product Experience solutions address both sides of the challenge, delivering ‘engagement at scale’:

(1) To maximize the engagement, INDG provides customers a unique set of tools that help them discover and explore products and even picture them in their own home (or office) environment. This enables brands (which typically require dealer involvement to sell their goods) to dramatically increase online conversion rates and site visit duration.

(2) To smoothly scale this engagement, INDG uses an extremely efficient workflow to digitally capture products in its Product Experience platforms. This approach allows brands to create virtually any product engagement with minimal resources and maximum consistency.

The various design awards that INDG received are tangible proof that efficiency does not have to compromise quality.

Case studies

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Quick-Step, market leader in laminate and parquet flooring, wanted to improve the means to advice and educate (potential) customers about its wide range of flooring options. Quick-Step selected INDG based on its long experience in digital ……

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Philips Lighting, the global market leader of innovative lighting solutions believes that a simple splash of light can set the right mood that meets consumers’ desire. When decorating a house, many consumers often consider lighting only ……

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DMG is the market leading kitchens, bathrooms and furniture company in the Netherlands. Through a nationwide network of 200 outlets, DMG’s 4,500 employees realize a turnover of 1 billion Euros. Aiming to continuously drive sales, DMG ……

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German floor manufacturer Parador believes that its floorings should literally support us to live up to high performance that is required from its customers in their daily lives . This requires the right balance between high ……

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Mosa, an innovative manufacturer of designer tiles, believes that quality engagement with its customers is a key driver for commercial success. Besides articulating its USPs more clearly, Mosa wanted to better understand requirements of its customers ……

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Steelcase, a global manufacturer of workplace furnishings, faced high costs for product photography, due to frequent product introductions and required localizations. Steelcase chose INDG to improve time-to-market and cut cost of traditional photography for print, without ……

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Amikasa, is a revolutionary, award winning INDG initiative that allows home related brands to market their products in a completely new way. Potential customers will be able to discover, configure and place furniture, decoration, art and ……