The new Audi A8: The art of progress

Client: Audi Nederland

The Product Experience (PEX) application offers new possibilities in online product presentation, making product presentations interactive and ensuring a genuine online product experience. The core of PEX consists of a photo-quality 3D product that consumers can rotate, explore, open, and even operate.

This spring Audi will launch the fully upgraded A8, making use of a direct mailing campaign that will allow consumers to discover the new model step by step. To support this campaign, INDG has put the car into the PEX, allowing the A8 to be viewed from a range of different perspectives.

Clicking on one of the 'hotspots' enables consumers to zoom in on the car's unique features, taking them to a separate platform where photos, text and videos enhance the user experience.

View INDG's PEX application containing the new Audi A8 at www.nieuweaudia8.nl.
INDG created this production in partnership with Lostboys.