Desigual was aiming to launch a new version of the www.desigual.com website, which is the e-commerce channel for the brand. One of the key objectives was to make its fashion viewer compatible for use with tablets and smartphones. This required a replacement of the existing product viewer that is used on the product detail pages, be replaced. A new viewer should be able to use the available images, rotating (360 degree) views and product videos from the existing Scene 7 repository and should be incorporated in the new HTML5 based site. Also, a new functionality called super-zoom needed to be added, which would allow consumers to view the products in a full-page view.
INDG APPROACH
INDG proposed an approach that would allow Desigual to be ready to launch the viewer together with the revised site within 3 weeks. To achieve this, INDG designed a tailor-made solution based on INDG’s Product Engagement Suite. A key ingredient of which is the advanced interface capabilities with Adobe Scene7.
RESULTS & NEXT STEPS
Desigual will benefit from the existing Product Engagement Framework and will go live with the offered functionality within an unrivaled time frame of 3 weeks (between acceptance of specifications and final launch). As a potential future step after this project, INDG and Desigual will be looking into additional possibilities offered by the implemented framework.
Check out the result here: Desigual.com
