THE NEED FOR PRODUCT ENGAGEMENT
While digital channels allow near-realtime interaction on a personal level, global consumer product brands are actually challenged more than ever. How to uniquely position products for any customer segment across a wide range of touchpoints? How to make sure every single touchpoint offers a consistent contribution to the overall customer decision journey?
Sofar, expensive outbound (and inbound) marketing activities may have helped to draw the attention of more consumers. But as more brands are taking similar steps, consumers might become immune to this approach. In order to drive consumer action, brands are urged to drive buying confidence by improving the product engagement across any touchpoint. The goal is to turn initial attention into a deeper, more personal engagement that is focused on finding the right products. In the digital space, this requires a combination of high-quality product visualizations and high levels of interactivity.
INDG’S PRODUCT ENGAGEMENT SOLUTIONS
INDG’s Product Engagement Solutions are applied to assist customers throughout the customer life cycle and guide customers from initial interest to action. They inspire and stimulate product discovery, offer product advice and enable product configuration. Unique in INDG’s approach is a combination of creative design, application development and the use of its Digital Engagement Suite.
INDG’s Digital Engagement Suite is an advanced product visualization framework that liberates the creative process from many technical limitations and enables large-scale delivery of product experiences across continuously evolving product portfolios. This approach helps brands to dramatically increase brand preference, customer engagement and conversion rates.