Indg.com

Last Thursday February 23, INDG launched it’s new website. Key improvements are the stronger focus on INDG’s main markets: Consumer Products, Home Related and Telecommunications. The site highlights cases with key brands such as Philips, Vodafone and Quick-Step.

The cases highlight how INDG helps these brands to drive customer action by engaging them across different channels. Most customer cases are accompanied by in-house produced video content and 3D stills.

Contrary to the previous site which was Flash-based, the new site is fully HTML-based and available across all devices.

Posted on Feb 23, By Martijn Brouns

After the successful launch of Quick-Step’s floor advisor in 2011, the market leading floor manufacturer planned to take the next step forward in engaging its customers. The first version of the floor advisor allowed users to select a room from a range of styles and discover flooring solutions in a playful manner. This has resulted in a dramatic 6-fold increase of the average site visit duration and a staggering 900% increase in its leads-to-conversion ratio. As a result of this success, Quick-Step decided to continue its partnership with INDG and step up its game to engage consumers.

The key advantage of Quick-Step’s floor advisor is that it allows users to experience flooring products from the comfort of their own living room. When consumers play around with the various product options they seem to be more emotionally attached to the products, compared to traditional tools that merely showcase static, non-personalized product visualizations. In the ideal case, consumers will merely use the retail shop to collect their favored Quick-Step products.

New functionality
As Quick-Step is determined to keep ahead of its competition, the new release of the Floor Advisor will introduce unique ways to allow consumers to showcase how Quick-Step floors will look in their own living room. Users can simply make a picture with their camera or phone and upload it. In just a few clicks, the user will be able to replace the existing floor with any of Quick-Steps laminate or wooden flooring products.

Available across all devices
The unique experience is available for PC, Mac, iOS devices (such as the iPhone and iPad) and Android devices. The PC and Mac versions are HTML based while mobile users will be using the Quick-Step Floor Advisor app, as this allows them to take pictures and immediately experience what Quick-Step flooring can do to their own rooms. For mobile, a browser based version would not work in this respect as browsers in mobile devices generally do not offer access to the onboard camera.

For the delivery of this new Floor Advisor, INDG combined its creative design, application development and used its Product Experience platform. This platform, an advanced product visualization framework, liberates the creative process from many technical limitations and enables large-scale delivery of product experiences across complete and continuously evolving product portfolios.

Posted on Feb 15, By Bas Gal

As the world has seen the emergence of connected commerce (some call it social commerce), brands are onto this (still) free ride to get user attention. To stand out in this commercial stampede, online engagement is becoming the next buzz word to drive the effectiveness of connected commerce. Here at INDG we see this as the dawning of a new era of online engagement. It won’t happen overnight, but it will be exciting!

The past generation of the web has been built around … pages – newspaper pages, catalogue pages, yellow pages, email pages and even Facebook pages. We have made these pages better (and some are even pretty amazing) but we haven’t jumped to a different paradigm.

boooring
Now what is wrong with pages? Well mainly they are boring; they don’t engage users and users clearly don’t stay where they are bored.

So what’s not boring? Well let’s look at some of the key trends & factors that are aligning the great potential of an engaging web, particularly for commerce.

1. gamification of commerce

What’s not boring? Well games! They aren’t pages either, they are experiences. And best of all we play them together and even remotely. If pages are boring and non-engaging then games represent a shift in paradigm that ecommerce has begun to consider.



2. mainstreaming of the web

The web has finally crossed the threshold of users into the mainstream. Socio-economic equalization is finally taking real form across gender, age, national, rural etc thresholds and this created a society ready to accept more than it did 15 years ago.



3. web disintegration

When pages go so does the web as we know it. The idea that the PC and browser are the basis for web experience has already changed the web forever. But this time it won’t just be the mobile phone and TV, but the stove, car, camera, on so on. And when it comes there it won’t come as pages but as universal chunks of content that can be reused

4. the ipad and the app

The iPad has almost made browsing web pages engaging and has delivered a complete new navigation language on a screen size worth looking at. And while the iPhone made the app, the iPad app will prove invaluable for commerce.

So what is important about engagement: well the more time users spend with your brand and your product the less time they have for others. And the more ‘engaged’ users are while spending that time, the more they understand your brand’s value. Their affinity increases as does the premium attached to a brand. Perhaps you think that ‘engaging customers’ means keeping them away from the buy button? In that case, don’t worry; your competitor will be working hard to keep them completely engaged and away from you.

Posted on Feb 08, By Bryan Thompson

On Wednesday January 11, Vodafone Netherlands opened its new head office near the IJ river in the heart of Amsterdam. To continue the inspirational edge of Amsterdam’s city centre within its new office, Vodafone wanted to offer visitors a refreshing brand experience in its main entrance hall. Vodafone eyed a new innovation called LE3D that was the first of its kind and not yet deployed anywhere before. This LE3D ball would be hung up in the centre of the entrance hall and showing Vodafone branded content that is visible from any angle and.

Vodafone decided to select its existing partner INDG to create the ‘inverse 3D’ content. INDG’s team of Art Directors and 3D artists created all the required content and ensured that it would be running on the LE3D ball. The result created a lot of buzz during the opening ceremony.

For an impression of the LE3D ball refer to this page

Posted on Jan 11, By Martijn Brouns